This course is designed as an introduction to the study of pragmatics and discourse analysis in English language as they apply to different genres and in particular to journalistic texts. Topics include: cohesion and coherence, discourse analysis, deixis, speech acts, principle of cooperation, presupposition, pragmatic inference, politeness, and intercultural pragmatics, newspaper language.
The course has both a theoretical and practical approach: the theory will serve as a tool to work hands-on on authentic texts.
This course consists of in-class, interactive lesson and of individual and group activities. Lessons are characterized by an eclectic approach involving both professor and students. Lessons will be characterized by the use of multimedia materials along with the textbook. The function of these tools is that of interacting with the students involving them in activities that stimulate them cognitively and that make it possible for their different intelligences, personalities, and motivation to find the most suitable learning way(s).
Learning a language is, for a huge part, practicing it, so the students are expected to engage in discussions, to ask and answer questions, to actively participate in group and individual activities, and to communicate in English.

More info and materials: https://drive.google.com/drive/folders/0B6tg3omfBXrbdWlrZDZ0amRFVWs

- Cutting, Joan (2008). Pragmatics & Discourse (2nd Edition). Routledge Press.

- Reah, Danuta (2002). The Language of Newspapers (2nd Edition). Routledge Press.

The programme is divided into a theoretical and applied section, the latter provided with Language Technologies for linguistic analisys data.
The theoretical section will introduce the following themes: word classes and lexical information, basic concepts in semantics and theories on meaning, structure in predicate and arguments (nouns and verbs), verb temporal and aspectual information, combinations of, and interactions between, words.
The applied section, with the help of the tools of information technology, will illustrate the research methodologies in use for linguistic data, in particular for the extraction of words, of combinations of words, and for their different typologies; it will also be devoted to a survey of frequency data which can be drawn from the existing corpora presented in the computer lab.
The applied section will be delivered by Dr. Piunno, expert in Language Technologies and corpus linguistics.

1) E. Jezek, Lessico. Classi di parole, strutture, combinazioni, Il Mulino, 2005 o edizioni successive;
2) R. Simone, Nuovi fondamenti di linguistica, 2013, McGraw-Hill (capp. 13 e 14 (escluso paragrafo 14.6 pp. 278-281)
More materials will be provided during the teaching lessons.

This is an introductive course to sociolinguistics. The epistemological setting of this branch of knowledge is discussed, as well as its basic elements and tools. Specific attention is paid to two major sociolinguistic approaches, i.e. correlational and interactional sociolinguistics.

Berruto, G. – M. Cerruti, (2015), Manuale di sociolinguistica, Torino, UTET

The main characters of the Italian political system (1848-1994). The module will deal with the main characters of the Italian political system, from Risorgimento to the crisis of the 1980s and early 1990s, throught a long-term reading. The relationship between press and political power will also be analyzed.

P. Carusi, I partiti politici italiani dall'Unità a oggi, Roma, Ed. Studium, 2015
P. Pombeni (a cura di), Storia dei partiti italiani. Dal 1848 a oggi, Bologna, Il Mulino, 2016
M. Forno, Informazione e potere. Storia del giornalismo italiano, Roma-Bari, Laterza, 2002

Fear Politics vs Affirmative politics. Alternative Modernity and its Contemporary Radicalization.

The neoliberal triumph and the economical crisis in the last decade have produced a deep fracture between capitalism and democracy. Contemporary political answers can be identified in two opposite domains: on the one hand, fear politics, and the related authoritarian forms, on the other, affirmative politics and its experimental institutionalism. At the beginning of Modernity this opposition has been embodied by two classics: Hobbes and Spinoza.

Calendario
giovedì, 13-16

I parte – Alternativa radicale agli albori del Moderno: Hobbes o Spinoza

5 Ottobre
Introduzione al Corso

12 Ottobre
Hobbes: antropologia e politica

19 Ottobre
Paura, patto e moltitudine nel De Cive

26 Ottobre
Spinoza: potenza e dinamica degli affetti

9 Novembre
Paura, indignazione, sicurezza: dal Trattato teologico-politico al Trattato politico

16 Novembre
Sul principio di obbligazione – relazione di Augusto Illuminati

23 Novembre
Natura umana e istituzioni politiche – relazione di Paolo Virno


II parte – Sei figure dell'alternativa nel Contemporaneo

30 Novembre
Debito – relazione di Elettra Stimilli

7 Dicembre
Rischio e confine – con un intervento di Dario Gentili

14 Dicembre
Resistenza e istituzioni

21 Dicembre
Differenza

11 Gennaio
Lezione conclusiva - dedicata alla discussione delle idee preliminari per la presentazione degli elaborati.

The course will consider the following essays, while the final papers will focus on a selection of texts from sections 1. and 2.

1. Alternativa radicale agli albori del Moderno: Hobbes o Spinoza

L'indagine sulla natura umana e sulle passioni come terreno fondativo del politico e dei suoi conflitti. Se in Hobbes la paura orienta il patto sociale e la costituzione della sovranità, in Spinoza la potenza della moltitudine qualifica la spinta democratica irriducibile che modifica senza sosta le forme politiche.

Hobbes, De Cive (1642), I parte e cap. V della II parte (ed. Editori Riuniti);
Hobbes, Leviatano (1651), I parte e cap. XVII della II parte (ed. Laterza);
Strauss, La filosofia politica di Hobbes, in Che cos'è la filosofia politica? (ed. Argalia);
Esposito, Communitas, I capitolo (ed. Einaudi);
Spinoza, Trattato teologico-politico (1670), Prefazione, capitoli XVI e XX (in Opere, Mondadori);
Spinoza, Etica (1675), III e IV parte (in Opere, Mondadori);
Spinoza, Trattato politico (1677) capitoli I-VI (in Opere, Mondadori);
Matheron, Scritti su Spinoza, capitoli 6,7 e 10 (ed. Ghibli);
Negri, Spinoza sovversivo, capitoli 2 e 3 (ed. Derive Approdi);
Illuminati, Sul principio di obbligazione, in “Quaderni materialisti” numero 5;
Virno, Il cosiddetto “male” e la critica dello Stato, in E così via, all'infinito (ed. Bollati Boringhieri).


2. Sei figure dell'alternativa nel Contemporaneo
Da una parte il debito, il confine, il rischio; dall'altra la resistenza, le istituzioni, la differenza: fuochi concettuali che definiscono le fratture del presente, riorganizzando l'alternativa tra politiche della paura e politiche affermative.

Nietzsche, Genealogia della morale, II Dissertazione (ed. Adelphi);
Lazzarato, L'uomo indebitato (ed. Derive Approdi);
Stimilli, Il debito del vivente (ed. Quodlibet);
Mezzadra, Neilson, Confini e frontiere (ed. Il Mulino);
Beck, La società del rischio (ed. Carocci);
Irigaray, Etica della differenza sessuale (ed. Feltrinelli);
Braidotti, Trasposizioni, capitolo 5 (ed. Sossella);
Deleuze, Istinti e istituzioni, in L'isola deserta e altri scritti (ed. Einaudi);
Muraro, Dio è violent (ed. nottetempo);
Virno, Virtuosismo e rivoluzione, in L'idea di mondo (ed. Quodlibet);
Virno, Diritto di resistenza, in Esercizi di esodo (ed. Ombre corte).

In the first part of the course, origins and history of advertising will be illustrated, along with the organization of advertising industry and its main professional figures; drawing on many case studies, different advertising techniques and strategies will be presented, showing how these change according to different media (printed ads, TV commercials, web ads, etc. will be taken into consideration). Finally, theoretical frameworks will be discussed and applied to specific advertisements.
The second part of the course focuses on what is probably to be considered advertising’s main ‘resource’ and most longstanding weakness at the same time: the use of stereotypes. After addressing stereotypes in theoretical terms and explaining the reasons for their widespread use and ‘efficacy’, we will focus on three categories of stereotypes commonly found in advertisements: 1) gender and ‘heteronormativity’ (how are female and male subjects and bodies depicted in ads? What are the reasons for and the effects of privileging heterosexual couples?); 2) age (which products/services/goods is the use of elderly in advertising limited to? Are old women and old men ‘used’ in the same way?); 3) race (in which roles non-Caucasian people feature in in advertising images and discourse?). Several forms of communication will be deconstructed and re-constructed in order to challenge common places and to analyze how (hetero)sexism, racism, and ageism work in advertising.
In the final part of the course, we will analyze how advertising normalizes, legitimizes, even celebrates the use of violence.

TEXTBOOKS FOR THE "COMMUNICATION IN ADVERTISING" COURSE (FOR STUDENTS WHO ATTEND CLASSES)
I testi di esame sono i seguenti:
- M. Ferraresi (a cura di), Pubblicità: teorie e tecniche, Roma, Carocci, 2017.
- E. Giomi, S. Magaraggia, Relazioni brutali. Genere e violenza nella cultura mediale, Il Mulino, Bologna, 2017.
TEXTBOOKS FOR THE "ADVERTISING" COURSE (FOR STUDENTS WHO DO NOT ATTEND CLASSES)
- M. Ferraresi (a cura di), Pubblicità: teorie e tecniche, Roma, Carocci, 2017.
- E. Giomi, S. Magaraggia, Relazioni brutali. Genere e violenza nella cultura mediale, Il Mulino, Bologna, 2017.
- L. Corradi, Specchio delle sue brame: analisi socio-politica delle pubblicità. Genere, classe, razza, età ed etero sessismo, Ediesse, Roma, 2012.
TEXTBOOKS FOR THE "GENDER AND THE MEDIA" COURSE
- E. Giomi, Gender e Media, Pigreco Edizioni, Roma, 2015.
- E. Giomi, S. Magaraggia, Relazioni brutali. Genere e violenza nella cultura mediale, Il Mulino, Bologna, 2017.

Introduction to the main theoretical approaches and constructs of social psychology. Social Cognition, Socio-Constructivism. Social Cognition, Social Identity and Social Emotions. Attitudes, social influence leadership charisma and persuasion. Groups, Majorities and Minorities, conformism and divergence. Prosocial and Aggressive behaviors. Intergroup relations. Verbal and multimodal communication in personal, organizational, educational and media contexts.

The books to read are:

NON-ATTENDING:
• Hewstone, Stroebe, Jonas, Voci. (2015) Introduzione alla psicologia sociale. Il mulino, Bologna
• Bellelli G. (2008). Le ragioni del cuore. Psicologia delle emozioni. Il mulino
• Leone G. (2002) Fare ricerca in psicologia sociale. (primi 3 capitoli)
• (uno a scelta tra)
– Moscovici S. (2005) Le rappresentazioni sociali. Il mulino
– Mucchi Faina A., Pacilli M.G., Pagliaro S.: L’influenza sociale. Il Mulino, Bologna 2012.
– Sacchi S. e Brambilla M. Psicologia della moralità. Processi cognitivi, affettivi e motivazionali. Carocci, Roma 2014.
– Catellani (1997) Psicologia politica. Il mulino.

ATTENDING
• Hewstone, Stroebe, Jonas, Voci. (2015) Introduzione alla psicologia sociale. Il mulino, Bologna
• Bellelli G. (2008). Le ragioni del cuore. Psicologia delle emozioni. Il mulino
• Leone G. (2002) Fare ricerca in psicologia sociale. (primi 3 capitoli)

choose between :
• partecipazione alla ricerca e studio 3 Articoli:
1. D’Errico F., Poggi I. (2017) “Humble” Politicians and Their Multimodal Communication. In: Gervasi O. et al. (eds) Computational Science and Its Applications – ICCSA 2017. ICCSA 2017. Lecture Notes in Computer Science, vol 10406. Springer, pp. 705-717
2. D'Errico F., Poggi I. (2013) Onestà, competenza o dominanza? Valori e discredito nei dibattiti politici, in "Sistemi intelligenti" 3/2012, pp. 455-480, doi: 10.1422/38987
3. Poggi I. and D’Errico F. (2010) Dominance in political debates. In A.A. Salah et al. (Eds.): Human Behavior Understanding, LNCS 6219, pp. 163--174. Springer, Heidelberg.

or:
• Moscovici S. (2005) Le rappresentazioni sociali. Il mulino
• Mucchi Faina A., Pacilli M.G., Pagliaro S.: L’influenza sociale. Il Mulino, Bologna 2012.
• Sacchi S. e Brambilla M. Psicologia della moralità. Processi cognitivi, affettivi e motivazionali. Carocci, Roma 2014.
• Catellani (1997) Psicologia politica. Il mulino.

a) Michael Jakob, «Il paesaggio», il Mulino 2009

b) Matteo Giancotti, «Paesaggi del trauma», Bompiani 2017

c) Andrea Zanzotto, «Luoghi e paesaggi», a cura di Matteo Giancotti, Bompiani 2013

d) plus one author, by choice, among:

Beppe Fenoglio, «Il libro di Johnny», edited by Gabriele Pedullà, Einaudi 2015

Guido Piovene, «Viaggio in Italia», Bompiani 2017

Andrea Zanzotto, «Tutte le poesie», edited by Stefano Dal Bianco, Mondadori 2011

Gianni Celati, «Verso la foce», Feltrinelli 2002 + Id., «Narratori delle pianure», Feltrinelli 2008 + Id., «Cinema all’aperto», Fandango 2011

e) to give a context in the 20th and 21st century italian literary history:
Giulio Ferroni, «Storia della letteratura italiana», vol. IV: «Il Novecento e il nuovo millennio», Milano, Mondadori Università, 2012

The processes of cooperation for development and the formation of trade regional agreements, with special attention to The Latin American, Mediterranean, Near and Far East areas from the early twentieth century to the present.

The course will be organized in seminars: the material to be studied will be distributed by the teacher during the lessons; the students not attending the course are requested to contact the teacher to agree on the texts on which to prepare for the exam.

Il percorso di questo seminario tende a fornire prima di tutto un metodo. La fotografia di reportage infatti non nasce solo dagli occhi, ma dal loro dialogare in equilibrio con la mente e il cuore. E’ dunque fondamentale capire come nutrirli, come “addestrarli” a tradurre le storie da raccontare nel modo più onesto possibile. S’intendono fornire tali strumenti di lettura della realtà che preparano alla costruzione del racconto, ma si vuole anche portare una riflessione su come quest’ultimo viene recepito dal lettore, dunque sull’impatto. Verranno illustrati esempi pratici attinti sia da miei reportage, sia di colleghi illustri. Non si trascurerà anche il racconto verbale, per valorizzare le capacità di scrittura attraverso la luce e attraverso la parola.
Sarà d’aiuto, per rendere ancora più pratico il percorso, la presenza di alcuni “ospiti” che porteranno la loro esperienza di lavoro e il loro portato di riflessione: da una collega di una testata nazionale esperta nella scelta delle immagini per il quotidiano a una docente di letteratura che affronterà la provocazione di “Dante fotoreporter?” fornendo altri spunti sulla creazione dell’immaginario e il potere della descrizione e altri.
Rifletterò insieme agli studenti sul concetto di verità e menzogna nel fotogiornalismo, attraverso esempi che hanno fatto la storia e quindi sull’etica giornalistica.
Non mancheranno infine esercitazioni pratiche, per mettere in gioco quanto appreso e verificare insieme il portato di ogni singolo racconto per immagini e per parole.
Materiale didattico

- proiezione di video e fotografie
- esempi di reportage
- elenco dei fotoreporter di riferimento con cui confrontarsi
- una uscita sul campo
- eventuale visita a una mostra di fotogiornalismo
- lista di testi facoltativi per approfondire il percorso

Bibliografia consigliata

Susan Sontag, Davanti al dolore degli altri Mondadori
Adam Hochschild, Gli spettri di Re Leopoldo, Rizzoli
Reporters sans frontieres, I media dell’odio Edizioni Gruppo Abele
Chinua Achebe, Il crollo Edizioni E/O
Susan Meiselas, Nicaragua Pantheon
Uliano Lucas La vita e nient’altro Le cultures
Mario Dondero, Lo scatto umano Edizioni Laterza
Mario Dondero, Catalogo della mostra Electa
Michele Smargiassi, Un’autentica bugia Contrasto
Luigi Ghirri, Lezioni di fotografia Quodlibet
Vivian Maier, Street Photographer Edited by John Maloof
Fonju Ndemesah, La radio e il machete Infinito Edizioni
P. W. Singer, I signori delle mosche Feltrinelli
Jean Ziegler, L’impero della vergogna Marco Tropea Editore
S. Michel, M Beuret, Cinafrica Il Saggiatore
Divina Commedia
Stig Dagarman, Il nostro bisogno di consolazione Iperborea
Scianna, Etica e giornalismo Mondadori Electa

http://www.r3o.org/laboratori-di-linguaggio-musicale/non-categorizzato/laboratorio-di-linguaggio-musicale

http://www.r3o.org/laboratori-di-linguaggio-musicale/non-categorizzato/laboratorio-di-linguaggio-musicale

An introduction to Data Mining and Data Journalism by means of the Python programming language.

lectures notes by the teacher

Language as communication and action, illocutionary act, performative, Grice’s cooperation principle, inferences, implicatures, presuppositions, text and discourse, deixis, anaphora, information structure.

1) C. Caffi, Pragmatica. Sei lezioni, Carocci 2009.
2) C. Andorno, Linguistica testuale, Carocci, 2003.

The course focuses on language pathologies, with particular attention to the deficits related to the discursive communication. Among the cases discusses, there are the communicative deficits characterizing pathologies such as autism, schizophrenia, and traumatic brain injury. In such cases, as well as in many neuropsychological and psychopathological disorders, the communicative impairments mainly concern the level of discourse and depend on deficits that primarily involve the cognitive dimension, rather than the linguistic one. Thus, the study of discourse disorders is particularly useful to investigate a more general question that is extremely relevant from a theoretical point of view: the relationships between language and cognition.

The course is scheduled for the second semester 2017-2018. Therefore, the following program is valid starting from the exam session of June-July 2018

Mandatory book:

- Adornetti I., 2018, Patologie del linguaggio e della comunicazione. Carocci, Roma [to be published by the end of March, 2018]

One book to choose among:

- Adornetti I., a cura di, 2015, Pragmatica del discorso e della conversazione, Corisco, Roma-Messina.
- Bambini V., 2017, Il cervello pragmatico, Carocci (Le Bussole), Roma.
- Cardella V., 2013, Perdersi nei giochi linguistici. Schizofrenia, filosofia del linguaggio e scienze cognitive, Corisco, Roma-Messina.
- Jakobson R., ed. it. 2006, Linguaggio infantile e afasia, Einaudi, Torino.
- Surian, L., 2002, Autismo. Indagini sullo sviluppo mentale, Laterza, Roma-Bari.

The programm is divided in two parts:

1. in the first the key-words and the main ideas are illustated in the fellowing order:
-The conceptual approach to linguistic analysis
-The hypotheses of the cognitive linguistics
-Frames and domain
-The range of construal operations (conceptualisation processes)
-The issue of categorization
-The lexical semantics-
-The metaphors

2. in the second, different models of analysis of the jurnalistic Language are described and compaired with that of the cognitive paradigme

Catricalà M. Linguistica e giornalismo, Aracne
CruseW. e Croft A.Cognitive Linguistics, Cambridge University Press

In class will be used some articles and other materials readable or downloadable on the web

The programm aims to observe and explain the main rules of the advertising texts. In particular, the slogan,the brand and the caption of the mail order catalogue.
After a presentation concerning the most important features of the advertising texts, the grammar of the slogan and the other verbal/iconic texts will be analysed at the light of the sociolinguistic method and the pragmatic tools.
The main arguments are the following:
-The grammar of the advertising Language:
phonosymbolism; morphology; lexicon and rhetoric; sintax; functions;
-Advertising texts and communication:
forms and norms of brand, slogan, and caption.
-E-commerce on line;
-No apocalypse, no integration: the theories about advertising

Reboul O Lo slogan, Armando


Brani da:
Baldini M. Fantaparole, Armando;
Catricalà M. Com'è nata la vendita per corrispondenza;
Catricalà M. One thousand and one ways of reading the italian brands, (forthcominh);
Cotticelli Kurras P.- Ronneberger E. Il linguaggio della pubblicità italiano e tedesco, ed. dell'Orso;
Cook G. The discourse of the advertising, Routledge;
Galliot Essai sur la langue de la réclame contemporaine, Privet;

The lectures treat with the issue of the language faculty by taking into account the interpretive models prevalent in cognitive sciences. In an evolutionary perspective that takes into account the empirical results from cognitive psychology, cognitive ethology and neurosciences, the lectures deal with the biocognitive foundation of language and how it is relevant for the study of human nature.

Mandatory books:
- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips, 2017, Dì quello che hai in mente. Le origini della comunicazione umana, Carocci, Roma.

Two books among.

- Berwick R., Chomsky N., 2016, Perché solo noi: Linguaggio ed evoluzione, Bollati Boringhieri, Torino.
- Botha, R., 2016, Langauge evolution. The windows approach, Cambridge University Press.
- Caruana F., Borghi A., 2016, Il cervello in azione, Il Mulino, Bologna.
- Chiera A., 2015, Appesi a un filo. La comunicazione in bilico tra comprensione e fraintendimento, Le Lettere, Firenze.
- Donald M., 2011, Evoluzione della mente. Per una teoria darwiniana della coscienza. Bollati Boringhieri, Torino.

The course is composed of two parts: in the first, we will discuss the contemporary debates on neuroethics and neurolaw ; in the second, we will consider the ways in which some of the most relevant ethical and scientic problems are communicated by using films.

TEXTS FOR THE STUDENTS WHO ATTEND THE COURSE, WRITE THE TWO MOVIE REVIEWS, AND PASS THE TEST AT THE END OF THE COURSE (During the course, the instructor will say which parts of the following texts won't be part of the program for this group of the students):
1. De Caro, Lavazza, Sartori, Quando siamo responsabili? Codice
2. Lavazza e Sammicheli, Il delitto del cervello, Codice
3. Viola, Neuroscienze e diritto naturale, http://www1.unipa.it/viola/Neuroscienze_e_diritto_naturale.pdf
4. Massarenti, Stramaledettamente logico, Mondadori

TEXTS FOR ALL OTHER STUDENTS (to be studied entirely):
1. De Caro, Lavazza, Sartori, Quando siamo responsabili? Codice
2. Lavazza e Sammicheli, Il diritto del cervello, Codice
3. Viola, Neuroscienze e diritto naturale, http://www1.unipa.it/viola/Neuroscienze_e_diritto_naturale.pdf
4. Massarenti, Stramaledettamente logico, Mondadori
5. Roskies, Neuroethics, https://plato.stanford.edu/entries/neuroethics/

Gross National Product
Consumer Price Index
Economic Growth
Economic Fluctuations
Labour Market
The Italian Productive Structure

Lieberman, M. e Hall R., 2015, Economia, Apogeo, Milan; chapters 12, 13 e 15
De Vito G.N., 2015, Economia politica, Strumenti ed esercizi, Apogeo, Milano. Chapters 7, 8.
Other texbooks will be announced during the course

1. Introduction to the publishing and marketing process

2. Publishing and Book industry in Italy
Publishing industry: structure composition
Rules and structure of the sector
Value chain
3. 3. Marketing segmentation and purchase behavior of readers
4. Main segmentation variables
5. Macro and micro segmentation process
6. Market of potential readers
7. Market of real readers
8. 4. The strategic process of marketing oriented publishing industries
9. Goals and strategies of the publishing company
Marketing Goals and strategies
5. Product
Product decisions policies
Types of products
Cover, title and brand
6. Distribution
Structure and evolution of distribution channels
Bookshop marketing
7. Marketing Communication
8. Sales promotion
9. Advertising
10.Press office

Lecture notes available online
P.Dubini “Voltare pagina?: le trasformazioni del libro e dell'editoria”,Pearsons 2013
P.S. Cavalli “Il marketing librario”, Editrice Bibliografica, 1999
- Il prodotto pag 65-76
- La confezione pag 77- 92
- La comunicazione pag 101 – 114
- L’organizzazione commerciale pag 115-128

Urban knowledges
The course will investigate the relation between the urban spaces and the different forms of belonging and participation, that is citizenship. In order to update the couple city-citizenship, the course will provide the principal and transdisciplinary tools - in philosophy, legal studies, sociology, geography, politics - in a comparative approach.

References will be given during the course.
See: http://www.master-territorio-environment.it/video/

The course will address the relationships between technology, science and philosophy.
Philosophy of technology is a relatively recent discipline that deals with relationships between Technology, knowledge and society.
The course wants to answer to the following questions:
What is technology?
Is it possible to think about science without a reflexion on technology in the present technoscientific environment?
Which are the relationships between society and technology?
Which are the relevant changes introduced by technology in living styles?
Is it possible to consider technology as neutral and value and ideology free?
Technology has a relevant and permanent influence on science and on knowledge building in general but also on the definition of society and its working assets. Technical artefacts produce changes on society and are influenced by social choices, political constraints and economical investments.
In this course we will discuss the importance of philosophy of technology for philosophy itself, if we accept the idea that philosophy is a research for understanding and for acting on present. If we accept this perspective we cannot ignore the importance of technology.
Technology has a the characteristic that it is created according to standards on which society has no direct control, but technical objects have relevant consequences on the functioning of social practices including the epistemological ones.

Materiale didattico Parini E. G. e Pellegrino G. (2009) (a cura di) S come scienza T come tecnica e riflessione sociologica, Liguori Ed., Milano, pp. 120-264.
Latour B. (2013) Cogitamus. Sei lettere sull'umanesimo scientifico, Il Mulino, Bologna.
Stiegler B.(2015) Platone digitale, Mimesis, Milano.

After 2016 Seminar - http://www.iaphitalia.org/lineamenti/ - seven new keyword in Feminism, Gender and Difference from the Seventies to contemporary debates.

Per una bibliografia generale, versione pdf disponibile su:
http://www.iaphitalia.org/wp-content/uploads/2015/10/Scarica-programma-Seminario.pdf
Sitografia:
IAph Italia http://www.iaphitalia.org/iaph-italia/
Società Italiana delle Storiche – SIS http://www.societadellestoriche.it/
Società Italiana delle Letterate – SIL http://www.societadelleletterate.it/
Biografie di donne italiane http://www.150anni.it/webi/index.php?s=54
Documenti del femminismo dell’età moderna:
http://www.unipa.it/storichedeldiritto/Materiali/FONTI/Pamphlets_Mod.html
Cronologia leggi sulle donne in età moderna e contemporanea:
http://www.unipa.it/storichedeldiritto/Materiali/FONTI/Leggi_Cont.html
Server Donne – Associazione Orlando http://www.women.it/cms/
Biblioteca delle donne di Bologna http://bibliotecadelledonne.women.it/
Archivio Queer Italia http:// archivioqueeritalia.net
Audio-video:
- Futuro femminile. Passioni e ragioni nelle voci del femminismo dal dopoguerra a oggi, a cura di
Lorella Reale, libro + DVD, Luca Sossella Editore 2008
- Carla Lonzi. Alzare il cielo di G. Mazzini e L. Rotondo, 2002

 Marketing as a social process: from the orientation to production to digital marketing
 Marketing 4.0 according to Philip Kotler
 The (social) media system and its impact on the marketing changes
 The evolution of devices and its impact on marketing
 A new concept for content: The Content Challenge
 Web usability definition and user centered design
 User experience design and interaction design
 Planning in digital marketing
 Evaluation of results
 Customisation, personalisation and user profiling
 Promotion and communication: SEO, SEM and digital PR
 Word of mouth and social media within the framework of the network theory
 Evaluation of marketing initiatives: classical and advanced tools
 New forms of content: infographics
 On- and offline integration: QR and geolocation
 Microdata and Big data: opportunities and threats
 Co-creation collaborative platforms: hitRECord and Wattpad
 The book cover between marketplace and marketspace.

 Paola Peretti, Marketing digitale, Apogeo 2011
 Techno-Z FH Forschung & Entwicklung GmbH, The Content Challenge.Electronic Publishing and the New Content Industries, Report to the European Commission
DG XIII/E, Salzburg, 1997
 Craig Mod, Reinventare la copertina. Dal libro all’ebook, Apogeo 2012
 Readings selected by the professor (both for attending and non attending students)
 Papers and slides (only for attending students), to be distributed via email at the end of the Course
 The Course will include two interventions by professionals/managers of digital marketing.

N.B. - Students who will not attend classes are requested to send a mail to the address sabina.addamiano@gmail.com at least 3 months before the beginning of the session in which they want to make the exam, in order to inform the teacher and to evaluate the opportunity of defining a specific program.

RUSSIA, AN EMPIRE
The course will focus on empire as a peculiar element of continuity in contemporary Russian history despite the radical changes that the country has undergone. The unique characteristics of Russia’s imperial model will be analyzed in its various forms and manifestations, along with the diverse political strategies of Russian governors between 1800 and 1900s, from the Russian Empire through the USSR to the Russian Federation. The national question, the broader geographical dimension, the forms of government, foreign policies and international geopolitical visions will be studied in depth. The different imperial ideologies will also be examined.

1. Andrea Graziosi, L’Unione Sovietica 1914-1991, Bologna, il Mulino, 2011;
2. Andreas Kappeler, La Russia. Storia di un impero multietnico, Roma, Edizioni Lavoro, 2006.

Urban knowledges
The course will investigate the relation between the urban spaces and the different forms of belonging and participation, that is citizenship. In order to update the couple city-citizenship, the course will provide the principal and transdisciplinary tools - in philosophy, legal studies, sociology, geography, politics - in a comparative approach.

See: http://www.master-territorio-environment.it/video/

The lectures treat with the issue of the language faculty by taking into account the interpretive models prevalent in cognitive sciences. In an evolutionary perspective that takes into account the empirical results from cognitive psychology, cognitive ethology and neurosciences, the lectures deal with the biocognitive foundation of language and how it is relevant for the study of human nature.

- Ferretti F., 2015, La facoltà di linguaggio. Universali biologici e varianti culturali. Carocci, Roma.
- Scott-Phillips T., 2017, Dì quel che pensi. Carocci, Roma.